Kai had an idea, which he liberated from something Poppy said on Twitter.

Keef liked it, and more importantly, knew that Michael could build it.

Keef and Kai met for lunch and drew up some sketches.

Kai set up the accounts and got the domain name, then f**ked off to Twestival and wasn't heard from again until much later.

Meanwhile, Keef did some quick designs, and Michael did most of the hard work.

48 hours later (ish) the site is launched.